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Fairway Outdoor Advertising
325 Third Street North
La Crosse, WI 54601

Contact:   Keith Carson

Phone:   608-784-8200
Fax:   608-782-1944

Email:   keith.carson@fairwayoutdoor.com

On December 1, 2010, Atlanta based Olympus Media expanded its national footprint through its purchase of longtime family-owned Collins Outdoor Advertising. Collins Outdoor, which was founded in La Crosse in 1946, grew its billboard fleet to over 1400 displays throughout Wisconsin, Minnesota and Iowa. Through the acquisition of Collins, Olympus Media became the 10th largest billboard company in the Nation. On June 20, 2012, Olympus Media merged its operations with Fairway Outdoor Advertising, headquartered in Greenville South Carolina. Combined, the Company now manages more than 21,300 outdoor displays in 17 states across the Southeast and Midwest, making Fairway Outdoor the fourth largest traditional outdoor advertising company in the U.S. The Wisconsin Division has 26 employees. Over 60% of the current staff started with Collins Outdoor over 10 years ago. The Wisconsin Division continues to grow regionally through acquisition of independently owned structures and conversion of traditional billboards to digital. Since 2012, the Division has successfully converted 4 static faces to digital in Medary, the Village of Lake Hallie and West Salem. By mid-summer of 2013, Fairway will also add digital billboards in Winona and Onalaska. The La Crosse Division of Fairway Outdoor Advertising, not only prides itself on the thousands of businesses it helps grow each year through “out of home” marketing solutions but as equally important, the nearly $700,000 it donates annually in marketing space to local community events and charities.
 





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